Tara Block’s Portfolio
POPSUGAR Reading Challenge
I launched, wrote, and project managed the renowned annual POPSUGAR Reading Challenge for eight years.
Product Reviews and Experiments
From hair dye to desk treadmills, I’ve tested and reviewed beauty, fitness, fashion, wellness, home, and food products, writing engaging and informative articles that include my own original photography.
Profiles and Interviews
I’ve conducted interviews with celebrities, bestselling authors, and founders for written stories, videos, and brand marketing materials.
Special Projects and Campaigns
I executed editorial brand campaigns, including headline and concept ideation, content management, and writing SEO-and social-optimized copy.
Original Digital Illustrations
I’ve hand-drawn original digital illustrations and GIFs for articles, infographics, and iMessage app stickers.
Essays That Get Personal
Whether I’m writing about a book that moved me, the power of friendship during the pandemic, or my number one travel tip, I’m not afraid to share my own story, personality, and opinions to connect with readers.
Additional Editorial and Design Work
Product Reviews, Experiments, and Recipes With Original Photography
- I Tried TikTok’s 2-Ingredient Chili-Oil Eggs, and It’s My New Go-To For Breakfast, Lunch, and Dinner
- Does Overtone’s Nonbleaching Hair Dye Actually Work on Brunettes? I Tried It to Find Out
- These Homemade Pop-Tarts Earned a “That Was the Best Thing I’ve Ever Eaten” Review
- Who Knew This $25 Planter Trio at Target Could Have So Many Uses? Here Are 6 Ways I Use Mine
Essays
- Millennial Burnout Is a Real Thing — How to Prevent It
- I Am a Harry Potter Fan, but Now I’m Rethinking Everything
- That Moment When You Stop Caring About Being “Cool”
Interviews and Profiles
- Little Fires Everywhere’s Lexi Underwood Is Passionate About the Spice Girls and “Making the World a Better Place”
- Taylor Jenkins Reid on the Scandalous True Stories That Inspired Her Latest Novel
- You’ll Want to Be Best Friends With Elizabeth Gilbert After Reading This Interview
On-Camera Work
- Bachelor Finale Recap | Sean Lowe’s Proposal, the Next Bachelorette Tears Up, and More!
- The Cast of Harry Potter Reunites in Diagon Alley
Special Projects
- “Home Is Where the Haunt Is” Halloween destination
- “Plant Powered” sold houseplant advice destination
- “Bookmarked” book content hub
- ’90s Valentine’s Day cards
Brand Marketing
- “What It Means to Be ‘Fancy'” article for Fancy Sprinkles
- POPSUGAR’s Girl Talk event promo
- POPSUGAR Book Club Facebook group promo
- Promo for POPSUGAR’s book “You’ve Got This!”
- Commerce promo for Disney Princess x POPSUGAR Home Collection at Target
Original Digital Illustrations